Search engine optimization is a daunting and challenging task for most business owners. That’s why I have decided to focus so closely on SEO and how it can improve any businesses online marketing strategy. Through gaining an understanding of your business and its goals I will help you to develop a online marketing strategy specific to your own needs.
What exactly is Search Engine Optimization?
The most basic definition of Search Engine Optimization, according to Moz:
“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” – Moz
The main goal of any SEO strategy is to increase the quantity and quality of traffic to your site. However, there are an unlimited number of variables and factors to consider in any individual SEO strategy. Each website has its own unique principles, goals, and ways that it communicates with its target audience. Understanding all variables that come into play is essential in the development of a quality SEO strategy.
Why should I care about SEO?
SEO is essential for any website and/pr business that has any online presence. As the internet world continues to evolve and change daily, it has become more important than ever to optimize, plan and have a clear strategy to meet your online business goals.
How are your services more valuable than the other companies that have offered SEO for my business?
There are hundreds of companies that offer SEO services as an add-on service to their offerings and those that offer SEO specifically. I believe that my offering is a personal, one-on-one approach that you won’t see anywhere else. I aim to work with clients that I believe in. When I learn about you and your business purpose, I immediately develop a connection to you and your offerings. If I didn’t, then my work wouldn’t be nearly as effective.
I find incredible importance in learning everything I can about your business. I believe that the more I know, the better I will be able to create a narrative across the internet to increase visibility to your site.
How will I know that SEO efforts are paying off?
SEO tactics do take time to take effect before you will notice an increase in traffic and other improved metrics across your site. On-page optimization will immediately be sent to Google’s servers for processing, which should improve your site’s visbility quickly. Other SEO efforts such as link building will take more time for efforts to be experienced, however most SEO efforts are on-going tactics that will improve overall visibility across the web as time goes on.
I’ve hired Amanda Terrigino on many occasions to provide keyword analysis and search engine optimization recommendations for client websites. Amanda is very thorough, and provides excellent insights into the data she provides. She is extremely easy to work with, has a high level of enthusiasm, and is very reliable. I would highly recommend Amanda for any projects needing SEO expertise. – Susan Jefferson, Owner, TechCreative, LLCSusan Jefferson